Hello, I am Assaf.
My story began in 1988…
When I wandered through the ancient desert of Najd, ablaze with timeless memories of the past. Within its folds, I saw the untamed horse whose hooves never cease dancing across the golden sands, and the wafts of oud that endlessly pursued me through every corner of the desert.
Until 2021…
When I decided to unite the dancing horse of the golden sands with pure incense notes, embraced on all sides by the richness of oud, to create something royal—noble by nature. We launched the royal fragrance “Annibal,” named after one of the purebred horses, followed by “Aroquate,” and finally our fragrance “Wild Colt,” named after that untamed horse, carrying us with its Najdi incense notes to the very heights of the sky…
At Assaf…
We are committed to crafting and creating perfumes in an atmosphere filled with absolute passion and unparalleled creativity, so that the memory of our fragrances lingers in your mind—never fading, lasting forever.
