Hi, I'm Assaf
My story began in 1988...
When I wandered in the ancient Najd desert, burning with immortal memories of the past, I saw in its folds the wild horses whose feet never stopped dancing among the golden sands, and the scents of oud that never ceased to follow me throughout the desert.
Until 2021...
When I decided to combine the dancing horses in the golden sands with pure incense notes that oud possesses from every side to become royal, great in nature, we started with the royal perfume “Enable” named after one of the purebred horses, then with “Arooqet”, and finally naming our perfume “Wild Colt” after that wild horse to take us with its Najdi incense notes to the heavens…
In Assaf...
We are keen to create and innovate perfumes in an atmosphere filled with absolute passion and unparalleled creativity, so that the memory of our perfume scents will remain in your mind, never fading and lasting forever.
